Be More Swan vs hiring a marketing agency or freelancer
An agency gives you people. Be More Swan gives you a team of AI assistants that write in your voice, work every day, and wait for your approval before anything goes out.
14 days free · no card needed
The short version
Three ways to get your marketing done, side by side.
| Compared on | Be More Swan | Marketing agency | Freelancer |
|---|---|---|---|
| Typical cost | £29 a month for one assistant, or £69 a month for every assistant | £800–£2,500 a month for social media alone, plus VAT | Around £326 a day for a social media manager |
| Getting started | Answer a few setup questions and your first drafts arrive | Proposal, contract and onboarding | Finding the right person, then briefing them |
| What’s covered | Social media, blog, email, leads and your website, from one place | Whatever is in the scope you pay for | Usually one skill, such as social media |
| Approving the work | One review queue. Nothing goes out until you approve it | Rounds of emails and calls | Messages back and forth |
| Changes and extras | One flat monthly fee. No surprise bills | Often a new quote | More hours, more cost |
| Contract | None. Cancel any time | Varies by agency | Varies by person |
| Big creative ideas | Assistants plan around your goals; you set the direction | Their strongest point | Depends on the person |
What you’d actually pay
Typical UK prices for social media help, next to a team that also covers your blog, email and leads.
A month for social media alone, before VAT and ad spend.
The average for a freelance social media manager. Two days a month comes to about £650.
Every assistant, working as one team on your social media, blog, email and leads. Save 20% when you pay annually.
Where Be More Swan wins
You stay in control, without the email ping-pong
Every post, article and email waits in your review queue, shown the way your customers will see it. Approve it, change a word, or send it back with a note. No briefs, no “can we jump on a call”, no waiting days for version two.
It learns how you like things
When you turn a draft down and say why, your assistant turns that into a rule it follows next time. The first week you’ll make a few changes. A month in, you’ll mostly be pressing Approve.
The whole team pulls the same way
Your assistants share what they know: your products, your brand, and what the rest of the team has done this week. A new offer turns up in your posts, your newsletter and your outreach without you briefing three different people.
No lock-in, no surprise bills
No contract and no notice period. Work is counted in tasks, and when the month’s allowance is used your assistants simply pause. Try it free for 14 days without a card.
When an agency or freelancer is the better choice
We’d rather you pick the right option than the wrong one with us.
Hire people if:
- You need a full rebrand, a big campaign idea or a video shoot. Creative strategy and production are what good agencies do best.
- You’d rather not look at anything. Our assistants draft and you approve. If you want someone else to make every decision, an agency suits you better.
- You’re spending heavily on paid ads. Managing large ad budgets day to day is specialist work.
You can also use both: an agency for the big creative moments, and Be More Swan for the everyday posts, articles, emails and leads that keep your business visible in between.
Common questions
Is Be More Swan an agency?
No. Be More Swan is a web app that gives you a team of AI assistants. They do the day-to-day marketing work, and you approve everything before it goes out.
Will it sound like me, or like a robot?
Each assistant learns your business from your setup answers, your website and any brand documents you add, and writes in your voice. When you turn a draft down and say why, it turns that into a rule it follows next time.
Does anything get published without me seeing it?
Not by default. Every post, article and email waits for your approval. Once you trust an assistant, you can choose to let some work go out on its own, and switch that off again whenever you like.
Which platforms does it post to?
Our Connections page lists which platforms are live today and which are coming soon.
What if I want to stop?
Cancel any time from your billing page. There is no contract or notice period.
Can I use Be More Swan and an agency together?
Yes. Some businesses use an agency for big creative work such as a rebrand or a campaign shoot, and Be More Swan for the everyday posts, articles, emails and leads in between.
See how much a team of assistants could take off your plate
Try every assistant free for 14 days. No card needed, and you can cancel any time.
Or start smaller: get a free first-impression score for your website in about 30 seconds.
Market prices are typical UK figures, not quotations. Agency: Whito, UK marketing retainer benchmarks (social media, monthly, excluding VAT and ad spend; verified October 2026). Freelancer: YunoJuno Freelancer Rates Report 2026, via Whito, freelance marketer vs agency day rates.